This series of works is based on the 2008 Elections and the Socialist Fear that the right wing party campaign tried to influence voters against Obama. When John McCain was mentioning about "spreading the wealth", and Palin saying Obama is a "Socialist", it reminded me of Joe McCarthy and the Red Scare. It was McCarthyism all over again. So with that came the thought of the word McCainism , and bringing the idea of the effect of the right wing scare.
These works, with the text in Russian, are an ode to the Russian Constructivists of Rodchenko, Lissitzsky and Gustav Klutsis.