At first, it was a part of my series The Bush Effect. This series of works immediately expanded over time. The message around these works is the contradiction of European thoughts amongst America in general. At the time these were created, there was much animosity towards our military actions of going into the Middle East. There were also things about them depicting our social culture. However, when it came to American products, it is something that everyone around the globe loves. So this is my intake on the clash of European thoughts amongst US and our international products.